On a recent trip to Germany, I was surprised to notice that the Fairtrade mark was missing from a Kit Kat chocolate bar I saw in the supermarket. So I picked up the bar to take a closer look and realised that I unfortunately, I wasn’t mistaken – Kit Kat is not Fairtrade certified in Germany in contrast to the variety sold in the UK. It seems that not all Kit Kats are created equal.
So I decided to take a closer look at how Nestle, the producer of Kit Kat in the UK and Germany (and many other European countries), approaches the matter of using cocoa sourced on fair and sustainable terms. Unfortunately, I’m still a little confused. Consistency and transparency are required in order to provide confidence for consumers.